“Your enemy can be your best teacher”- Dali Lama It’s natural that as an artist or maker, every single item you create has a little bit of you in it. It was your creative vision that made it, and your nimble hands that painted the brush strokes, cut that pattern with a scalpel or turned […]

  If you’re a handmade business owner, you might be thinking about how to level up your packaging. It’s really cool how we have so many options for how to design our product packaging, but when it comes down to it, it can get really overwhelming, right? If you’re the kind of person who already […]

So you’re a handmade business owner. Turning your passion into a business and creating an income from your sales is admirable! But are you feeling stuck? You’re not getting many sales and it feels really hard to turn one time customers into repeat sales. But just like going to the clinic to get some answers […]

You’re busting your butt doing a craft show on a hot and humid Saturday. Your booth catches the eyes of two women and they walk over. They look interested! They flip your product over and look for a price tag. Oh uh, sticker shock. They don’t quite notice you standing there in your booth. One of […]

Are you looking to do more with your shop’s product photography? You know you can convert more customers into sales if your shop is optimized. Your product photography is no exception. I’ve talked about how to take product photos on white backgrounds and how you can edit those photos using a free software. Today, we’ll take […]

  In the private Facebook group, Creative Marketing That Works (you should join! Here’s how), writing your about page is something that comes up often. Your about page on your site is one of the most important pages there is. The pressure is on to make sure your about page is the best it can be. It […]