Are sales kind of slow in your handmade business? You might have people coming over to your website, but why isn’t anyone buying? In this post, I’m going to share with you five reasons why people aren’t buying from you so you can go and fix those issues and start making more sales. 1. Your […]

1. When things weren’t going so well, what was the one thing that gave your business a boost? We had a couple of crisis periods and I was even thinking that that was the end, but thankfully, we “swam ashore”. We started making bookmarks for the wholesale orders and corporate gifts and somehow this idea […]

When things weren’t going so well, what was the one thing that gave your business a boost? I started my business in 2010, so this has happened many times along the way! It has always been a bit of a roller coaster ride, which I think is important to remember is normal in this business. […]

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out […]

Jewelry is going to some new and exciting places this year, and you do not want to miss some of these new pieces, gem combinations, and hybrids. The latest pieces to walk down the catwalk will surprise you and make you giddy with their big, bold cuts and takes on color. In your own shop, […]

As creatives, we craft our wares with care. Thoughtful care with each stitch, each brush stroke, each spin of the potter’s wheel. And then there’s that day: the one where you present your wares to the rest of the world on your card table, dressed up and ready for shoppers at your most recent craft show. And […]