When things weren’t going so well, what was the one thing that gave your business a boost?

I started my business in 2010, so this has happened many times along the way! It has always been a bit of a roller coaster ride, which I think is important to remember is normal in this business.

My general rule of thumb now after going through this a few times is to shake things up. Customers get bored too – even the most loyal ones.

My best bet is …

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category.

Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. …

Jewelry is going to some new and exciting places this year, and you do not want to miss some of these new pieces, gem combinations, and hybrids. The latest pieces to walk down the catwalk will surprise you and make you giddy with their big, bold cuts and takes on color.

In your own shop, reach for rough-cut gems, bright colors, and big, crazy combinations to put yourself on the cutting edge of what’s trendy and happening right now. Your own collection of gemstones needs to be …

As creatives, we craft our wares with care.

Thoughtful care with each stitch, each brush stroke, each spin of the potter’s wheel.

And then there’s that day: the one where you present your wares to the rest of the world on your card table, dressed up and ready for shoppers at your most recent craft show.

And then it happens: it’s that crucial moment where we have SELL.

If you get the sweats when you hear this four letter word, I have 5 tips to …