If you’re running a handmade business and think you need expensive materials to charge higher prices, we need to talk.

I’m about to show you why that idea doesn’t work and what to do instead.

I use a counterintuitive process that has helped me build multiple six- and seven-figure businesses. And here’s the crazy part: the products I sell cost me less than $2 in materials to make.

Yep, under $2.

And my customers? They happily pay between $30 and $100 for these products and they keep …

When I tell people I make over a million dollars a year, their reaction is usually one of disbelief.

They look at me like, “Whaaat?”

I wear the same clothes I bought five years ago.

I drive a used 2018 Chevy Bolt that’s fully paid off.

I don’t get my nails done, I cut my own hair.

And I use an iPhone 12 mini that I bought secondhand.

This probably isn’t what you picture when you think of someone making seven figures.

But that’s exactly why I’m …

Ever spent way too long obsessing over the tiniest details in your creative business? 

Is the packaging perfect?

Is my product good enough?

Will my website impress everyone who visits?

What will people think of my work?

For years, I was trapped in this endless cycle of perfectionism.

And you know what? It was exhausting. It kept me stuck, delayed my progress, and made running my business way harder than it needed to be.

But then, I made a simple mindset shift that changed everything: most of …

These four skills are the only ones you need to build a six-figure online store and beyond, whether you’re selling your art or your own physical products.

I’ve been in business since 2006 and I run four of them that make over a million dollars every year.

It hasn’t always been easy, but I’ve learned what works and what doesn’t.

So if I can do it, you can absolutely learn these skills yourself.

When my business struggled to take off or during the times I came close …