Pricing our products is hard.

It’s one of the biggest challenges for many handmade business owners. 

I get it, it’s difficult to know how much people will pay for what we make – and a lot of us are hesitant to charge too much for our product as a result. 

But did you know that there are actually strategies that can help us determine the best pricing that can even help us sell more? 

And they’re all based on human psychology! 

In other words, SCIENCE. 

From knowing …

If you’re a new business owner, you’ve probably gotten Shiny Object Syndrome – or SOS – whether or not you even realize it. 

Everyone goes through it and it can give you analysis paralysis and stunt the growth of your business.

We want to avoid it as much as we can. 

I’m going to dig into what SOS really is, and how you can avoid it as a small business owner.  

Remember back in 2020 when we thought ‘oh, this pandemic thing will only last a few months’ or ‘everything will be back to normal in 2021’? 

Ha! If anything’s for sure about 2021 it’s that the world has changed for good. 

And as small businesses, we need to adapt to stay relevant or our livelihoods will suffer.

But don’t freak out! 

Today, I’m going to share with you the top 5 product trends I’m seeing already in 2021!

AND I’m going to give you some practical suggestions …

If you’re not having much success with your handmade business, it might be because of the products you’re selling. 

As artists, we want to believe that our work is sellable no matter what, but the hard truth is that that’s not always the case. 

When starting a handmade business, it’s important to be able to separate our business from our art, so we can focus on creating products that actually sell. 

That’s why today, I’m going to tell you 5 things to avoid with your handmade …