In this post, I want to share with you my most successful product launch ever.

When I released this product for sale, I was able to bring in an additional $30,000 to my sales that year and it only kept growing from there. This year I made about $84,000 selling this product.

If you’re curious to learn more, keep reading.

I almost didn’t want to create this post, but I’m going to. I think it’s an important lesson that you need to hear.

I’m going to share with you something I’ve never shared before with anyone else, and that is my $2,000 mistake on Shopify.

Ugh. Okay, here goes.

How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.)

Take a

Bookkeeping! Every creative entrepreneur’s favorite topic. One of the first steps with setting up shop is to choose and set up a bookkeeping system for your business.

It can be challenging to navigate the murky waters of options if you aren’t totally clear on what you should be looking for in a bookkeeping system.

As a maker myself AND an accountant, an ideal bookkeeping set up for makers includes the following:

• Easy to use (user-friendly and easy to set up)
• Reliable (cloud-based)
• Makes tax-time easier (keeps a