Do you ever wonder how magazines and blogs find all of the products that they feature in their articles? Some of them come from the research efforts of the writers and bloggers. But a lot of those ideas come from business owners pitching their products. You, too, can pitch the media and see your products featured in magazines and blogs!

Before You Pitch: Build a Media List

While you could run out and start emailing any blogger or magazine editor you can find, the best approach to …

With so many options for spreading the word about your business—social media, Facebook ads, online marketplaces, traditional advertising—it’s guaranteed that your efforts will lead to sales, right?

Not necessarily.

There’s no such thing as a guarantee for any aspect of marketing your handmade business.

No one can guarantee that daily Facebook posts will bring you five new fans each day.

Writing one blog post per week doesn’t mean it will lead to a sale each week.

Let’s be honest, if we could make those predictions, we’d all …

Are you pissed off because someone copied your product design?

Etsy is full of competition with more than half a million sellers listing items on the site. In a market that saturated, you’re likely to encounter someone selling the same product that you have to offer. That might be by chance or because they liked your idea so much they had to sell the same thing.

Copycats for my own jewelry business sprout up consistently.

If only you’d known how frustrated and angry I felt every …

Are you frustrated that you’re not doing all the things you want to do for your handmade business?

That mental to-do list just keeps growing and you’re feeling like there’s not enough time in the day.

You find yourself on Facebook again and as bedtime rolls around, you start to feel guilty or upset that you didn’t do what you wanted to today.

Are you sure you want to run your own business?

It’s no secret that it takes a lot of discipline and initiative to be …