Do you know your ideal customer? How well do you know them?

This is so important because if you don’t know your ideal customer, you’re not going to able to find where they are online and bring them over to your shop, so you can start making sales.

In this post, I’m going to talk about how knowing your ideal customer is going to help you in some business decisions that are going to attract them to come over to your shop and I’m going to share …

Don’t have any social media followers? That’s okay because in this post I’m going to share with you how you can make sales in your shop even if you have zero followers.

Media Outreach

The first way that you can make sales even if you have zero followers, and this is my favorite way, is with media outreach.

This means getting your products featured or mentioned in magazines, blog posts, by social media influencers, by celebrities, on TV shows, on radio channels and so on.

This really, …

1. When things weren’t going so well, what was the one thing that gave your business a boost?

We had a couple of crisis periods and I was even thinking that that was the end, but thankfully, we “swam ashore”. We started making bookmarks for the wholesale orders and corporate gifts and somehow this idea saved us from drowning.

2. How did you know it was time to hire someone and what was the first thing you outsourced?

MyBookmark was established in 2011, my sales grew and …

Starting an online business isn’t easy.

You are excited about your idea, you invest all your time, effort and money into it and most of the times you end up few months after hearing crickets.

I’ve been seeing many of my own attempts growing slowly.

My products disappearing from the Etsy results, my Instagram with barely likes…

As entrepreneur and creative I’ve started several businesses: from handmade products such as handmade soaps, clutches, kimonos or pencil cases to my graphic & web design studio & the cherry …