Pricing our products is hard.

It’s one of the biggest challenges for many handmade business owners. 

I get it, it’s difficult to know how much people will pay for what we make – and a lot of us are hesitant to charge too much for our product as a result. 

But did you know that there are actually strategies that can help us determine the best pricing that can even help us sell more? 

And they’re all based on human psychology! 

In other words, SCIENCE. 

From knowing …

The majority of customers we deal with are great.

But from time to time difficult customers can turn up. 

Anyone in retail can tell you that they’re a headache. 

Unfortunately, because people can hide behind their computers and stay somewhat anonymous, things can get really rough for online businesses. 

The longer you’ve been in business, the more likely you are to encounter these situations. 

We might not be able to avoid uncomfortable situations with customers, but we can control how we handle them. 

And that can make …

If you’re a new business owner, you’ve probably gotten Shiny Object Syndrome – or SOS – whether or not you even realize it. 

Everyone goes through it and it can give you analysis paralysis and stunt the growth of your business.

We want to avoid it as much as we can. 

I’m going to dig into what SOS really is, and how you can avoid it as a small business owner.  

In the early months or even years of running a new business, it can be difficult to tell how well you’re really doing. 

Even when you feel like you’re getting the hang of things.

You’ve got a solid website, you’re making some sales here and there – but it might seem like there’s no concrete way to know for sure if your handmade business is where it’s supposed to be. 

We’re all learning here!

That means that we might not know exactly what to look out for …