Most artists take too long to start their businesses because they don’t know how long things are supposed to take. It’s hard to tell if you’re being thoughtful or if you’re just avoiding failure or making a mistake.  I’m going to walk you through each stage of starting an online store that most creatives spend […]

I quit toxic growth culture and that’s when my businesses finally took off. You know that advice everyone loves to throw around? “Get outside your comfort zone.”“Do the things that scare you.”  “If you’re not uncomfortable, you’re not growing.” We’ve been convinced that if you’re not uncomfortable, you’re not growing. And I believed this for […]

There were only four factors that contributed to my polymer clay charm shop achieving its highest-ever sales year, $200,000 in revenue with a 53% profit margin. These aren’t the usual things most creative business owners are doing, but trust me, they still work today. Sure, artists are hustling on social media or at craft shows, […]

You only need to get four things right to start a successful online store in 2026. I’ve been running online stores full-time for 14 years. A lot has changed since then. If I started over today from zero, these four new steps are the only things I’d focus on in the first 30 days. In […]