What do you think of when you hear the word “competitor”? For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us. But I’m here to tell you today: it doesn’t have to be this way! […]

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out […]

Bookkeeping! Every creative entrepreneur’s favorite topic. One of the first steps with setting up shop is to choose and set up a bookkeeping system for your business. It can be challenging to navigate the murky waters of options if you aren’t totally clear on what you should be looking for in a bookkeeping system. As […]