1. When things weren’t going so well, what was the one thing that gave your business a boost?

We had a couple of crisis periods and I was even thinking that that was the end, but thankfully, we “swam ashore”. We started making bookmarks for the wholesale orders and corporate gifts and somehow this idea saved us from drowning.

2. How did you know it was time to hire someone and what was the first thing you outsourced?

MyBookmark was established in 2011, my sales grew and …

When things weren’t going so well, what was the one thing that gave your business a boost?

It seems like it takes a slow period, the kind that makes you second guess every decision you’ve made, to really force you to think outside the box and tap into all your resources.

I don’t know if there is one special back-pocket maneuver that is guaranteed to boost business drastically when things aren’t going well, but there are a few things that we’ve found can help reignite the energy …

When things weren’t going so well, what was the one thing that gave your business a boost?

When someone with a lot of presence in social media shared my work on Instagram or Facebook, that was really helpful.

How did you know it was time to hire someone and what was the first thing you outsourced?

With the exception of manufacturing, such as printing, I have never outsourced anything. From the beginning I was in charge of everything, from my website, photography, social media, etc. I have …

When things weren’t going so well, what was the one thing that gave your business a boost?

I started my business in 2010, so this has happened many times along the way! It has always been a bit of a roller coaster ride, which I think is important to remember is normal in this business.

My general rule of thumb now after going through this a few times is to shake things up. Customers get bored too – even the most loyal ones.

My best bet is …