Are you finally thinking about putting together your own website but don’t know where to start?

Or are your Etsy sales declining year after year, and you’re looking for a way out to something better?

I’ve always preached having your own website for a few reasons:

• you get total control over the style of your shop and your customers’ shopping experience
• you position yourself in a different class, away from Etsy “hobby shops” that underprice everyone in the market
• all your marketing efforts build up like equity

Do you have a crafty hobby that you’d like to turn into a professional business?

One where people take you seriously?

This is the important first question to ask before turning your passion into a full time career!

But how do you take that leap? How do you make things more official?

Are you unsure if you should post that cute photo of your kids on social media?

How much of your personal life do you share with your customers and readers?

And how behind-the-scenes in your business do you really expose to the public?

You might be in a phase in your business where these questions have come up for you. It depends on your business model… and how much you’re comfortable with sharing!

I know of business owners who play such a major role in their brand …

As a small business owner, this is one question that I know you might be asking.

Do you wait until you’ve set up your Etsy shop?

Or until you’ve gotten three pages worth of products in your shop?

Maybe you should only start promoting it after you’ve gotten some testimonials and feedback…

In today’s short video, I’ll give you my take on when you should start promoting (any) business!